Finnut Oy
Finnut × Project Digital
A two-week live tasting campaign built inside real Twitch communities — no media budget, no traditional ad breaks. Just creators, product, and genuinely engaged audiences.
Campaign Results
The numbers
02.03 - 16.03.2025 · 5 creators · Twitch - Instagram
Weekly Performance
View distribution across campaign days
Performance data from case study analytics in Sanity Studio.
Campaign Timeline
How it was executed
From brief to final report in 3 weeks
Deliverables
What was delivered
Deliverable breakdown managed in Sanity Studio.
Client feedback
What Finnut Oy said
Eetu Heino · CEO, Finnut Oy
We ran a Twitch campaign with Project Digital for Good Habit fruit cubes, which included live streams and live tastings. The entire team was incredibly professional and the collaboration went smoothly all the way through to reporting. I recommend the service. We got more than what was promised.
Eetu Heino · CEO, Finnut Oy
Creators Involved
5 creators on Twitch
Each creator integrated Finnut Oy naturally into their existing content — no script, no hard sell.
What the creators said
Authentic integration — their words
5 creator quotes from Sanity Studio.
Pikkujanica - Twitch
Every time I said I was hungry, the chat immediately started shouting 'grab a cube.' That tells you the product actually stuck — it became part of the stream, not just a logo in the background.
Henksuliini - Twitch
The product fit naturally into the stream without having to force it. Viewers reacted genuinely — the tasting clearly added real engagement.
Morkkisdarra - Twitch
I didn't have to change my content at all. The product came in naturally and never felt pushed at any point. That's rare.
Saarelansaara - Twitch
The best part was viewer participation. Tasting and reactions worked incredibly well live. It became actual content, not just an advertisement.
Anskuluva - Twitch
Viewers built genuinely good discussion around the product — which is extremely rare. It never felt forced at any point during the stream.
Key Learnings
What this campaign proved
Four things we now apply to every campaign that follows.
Team format drives more engagement.Joint tasting broadcasts produced significantly more reactions and chat activity. Energy is contagious — team format is now the default structure.
A fixed location builds brand recall.Movement worked, but a branded or partner location adds visual consistency and stronger brand association across all broadcasts.
The product deserves its own format.Tasting works — the next phase goes further: cooking segments, challenges, or direct viewer participation built around the product.
The brand is already known on Twitch. Viewers recognized Finnut across multiple streams. The next campaign builds on existing familiarity — not from zero.
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