Monster Energy
Esports Championship Sponsorship
Title sponsorship of major CS tournament with integrated content, live streams and on-site activations.
Campaign Results
- 12.5M
Total Impressions
- 4.2M
Unique Reach
- 8.7%
Engagement Rate
- +340%
Brand Awareness Lift
- 1.8M
Watch Minutes
- 24
Content Pieces
Weekly Performance
Impressions over 8 weeks
12.5M
Total Impressions
4.0M
Total Reach
1.0M
Total Engagements
Creators Involved
3 creators across 5 platforms
NikoPlays
Twitch / TikTok
MiraLive
YouTube / Instagram
JaakkoGG
Twitch / YouTube
Deliverables Breakdown
24 content pieces across 4 formats
Live Stream Integrations
Twitch
TikTok / Reels
TikTok & Instagram
YouTube Reviews
YouTube
IG Story Sets
Campaign Timeline
Week 1
Kick-off & Briefing
Week 1–2
Creator Onboarding & Brand Safety
Week 2–4
Content Production Sprint 1
Week 4–5
Mid-Campaign Report & Optimization
Week 5–7
Content Production Sprint 2
Week 8
Final Report & Wrap
Key Learnings
TikTok short-form content outperformed all other formats in reach per euro spent.
Live stream integrations with interactive chat engagement drove 3x higher brand recall than passive overlays.
Mid-campaign optimization (shifting budget from IG Stories to TikTok) increased overall engagement by 28%.
Creator-selected product angles resonated better than scripted brand messaging — authenticity wins.
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