PixelGun 3D
Pixel Gun 3D × Project Digital
A two-week organic integration campaign across Twitch and YouTube — 10 creators, zero hard selling, and a community that genuinely wanted to play.
Campaign Results
The numbers
2025 · 10 creators + 1 Youtuber · Twitch · YouTube
Weekly Performance
View distribution across campaign days
Performance data from case study analytics in Sanity Studio.
Campaign Timeline
How it was executed
From brief to final report in 3 weeks
Deliverables
What was delivered
Deliverable breakdown managed in Sanity Studio.
Client feedback
What PixelGun 3D said
Daniel · Cubic Games / Pixel Gun 3D
Project Digital nailed our influencer campaign. They understood our needs right away, delivered exactly what we expected, and showed strong expertise in the gaming space. Professional, reliable, and easy to work with.
Daniel · Cubic Games / Pixel Gun 3D
Creators Involved
11 creators on Twitch
Each creator integrated PixelGun 3D naturally into their existing content — no script, no hard sell.
What the creators said
Authentic integration — their words
4 creator quotes from Sanity Studio.
Zoreaudio · Twitch
I liked the campaign because it was easier to execute and viewers were more likely to engage because it wasn't a sale.
Divvity · Twitch
Chat seems to be having a lot of fun with it since it's free to play — had so many chatters join when we were playing. People were asking when the PG3D segment was starting because everyone had so much fun.
Ebagel · Twitch
Chat reaction: "My childhood game, I love it." I had a ton of fun — I think it could be a hit on PC if the lobbies filled out more.
Dinzia · Twitch
Chat liked the battle royale mode and so did I. Chat seemed to think it was chill and fun.
Key Learnings
What this campaign proved
Four things we now apply to every campaign that follows.
Entertainment-first beats direct promotion. Streams where PG3D felt like a fun detour generated stronger chat participation than any scripted segment would have.
Free-to-play removed sponsor resistance. Because the game costs nothing to download, chat sentiment stayed positive throughout. Viewers didn't feel sold to.
Community engagement outperformed raw reach. Active chats and viewer participation drove more value than channel size alone — a finding we built Vol. 2 around.
The format proved the concept. Campaign 1 confirmed that Pixel Gun 3D works on Twitch as entertainment. The client came back. Campaign 2 took that proof and scaled it.
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