PixelGun 3D
Pixel Gun 3D × Project Digital — Vol. 2
The client came back. A focused two-creator setup built on the learnings from Campaign 1 — deeper integration, stronger community activation, and a returning partner who got more than they expected.
Campaign Results
The numbers
Oct – Nov 2025 · 2 creators + 1 Youtuber · Twitch · YouTube · Campaign 2 of 2
Weekly Performance
View distribution across campaign days
Performance data from case study analytics in Sanity Studio.
Campaign Timeline
How it was executed
From brief to final report in 3 weeks
Deliverables
What was delivered
Deliverable breakdown managed in Sanity Studio.
Creators Involved
3 creators on Twitch
Each creator integrated PixelGun 3D naturally into their existing content — no script, no hard sell.
Key Learnings
What this campaign proved
Four things we now apply to every campaign that follows.
Focused rosters drive community depth. Two creators with 2 442 combined unique chatters generated denser, more meaningful discussion than a wider spread across 10.
Viewer participation was the key metric.Streams where viewers joined gameplay lobbies showed consistently stronger retention and chat volume than passive viewing sessions.
The format scales in both directions. Campaign 1 proved the concept at scale. Vol. 2 proved you can go narrower and deeper and still deliver significant results.
The client returned. That says everything. A repeat partnership is the clearest proof of campaign value — Cubic Games came back because Campaign 1 delivered on its promise.
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